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L’il Fraser Collection baby wraps were designed by founder Kate McIntosh in early 2004 during pregnancy with her son. Whilst riding the indescribable high of carrying a first child, she shopped for baby products and found a distinct gap in the marketplace for a number of key items that every pregnant woman and new mum looks for; The perfect baby wrap. This wrap seemed to be more of an idea than a reality so, rather than expand the search; she decided to create it herself.

Her son Oscar was born 4 weeks prematurely and even though he was 5lbs 10, Kate couldn’t find a wrap that was big enough to keep him wrapped up tightly enough to promote the feeling of the womb but also have the ability to enable him to move.

The perfect baby wrap had to address a number of important elements. It had to be large enough to accommodate babies of all sizes and have enough stretch to allow freedom of movement without unwrapping during precious sleep time. And the perfect size and fabric would mean it would be versatile enough to be used in other ways. Being multi-purpose, the ideal baby wrap would save valuable space in the nappy bag and eliminate the need to buy other items.

A unique weaving technique was also created to ensure a natural stretch without synthetic fibres being used in the manufacturing process.